Financial Pictures

Protecting and Creating Your Wealth

Create and Protect Your Financial Future in Changing Times

Posted by Financial Pictures on February 27, 2009

Home Loans Made Easy!NZMBA
Whether you’re buying, building or refinancing, The Daniel Feller Team at Financial Pictures Financial Services is the right choice for all of your mortgage and insurance needs.  The knowledge and experience of our lending staff sets us apart from our competitors.  Combine our experience with Auckland’s most comprehensive product line and Financial Pictures will be your first choice for your next home loan!  

A different approach to home loans.
When it comes to mortgage lending, the approach of our team is different. We take a consultative approach to mortgage lending. Our job is to understand your overall financial goals and to tailor a mortgage option that will best meet your goals. With our team, you will receive honest, straight-forward answers. We believe that an informed and educated client is the best client.

A different approach to asset protection and insurance
Through our principals, agents, and associated professional contacts we provide advice and service in all aspects of asset protection, personal life and related insurance planning, such as trauma, income protection, health insurance, and estate planning. Would your family be financially ok if you lost your income short term, long term or you depart too early?

Personal attention every step of the way. 
My team and I are seasoned Financial Advisors that understand mortgage lending.  We will work closely with you to insure a smooth and easy mortgage process.    Please navigate our website to learn more about us, what we do for you, and how easy it is to get started.

Mortgage review
Your mortgage and tax are your biggest financial expenses so it is important that you structure it properly otherwise it cold cost you thousands. The right mortgage structure and proactive advise will save you a lot of money and stress in the long-run.
Click her to arrange a mortgage review with a financial advisor.

Free market appraisal
Thinking of buying or selling? Click here to arrange a free market appraisal with a property specialist. 

Free rental appraisal
Want to know a property’s rental potential? Click here to arrange a free rental appraisal with a property specialist. 

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Interest Rate Outlook September 2009

Posted by Financial Pictures on September 1, 2009

Interest Rate Outlook Daniel Feller

Current Interest Rates
Rates offered are the best of standard, carded interest rates available and do not reflect any discounts your Advisor may be able to obtain for your client. Rates correct as at 01/09/09.
Variable 6.30%
6 Month Fixed 5.39%
1 Year Fixed 5.49%
2 Year Fixed 6.45%
3 Year Fixed 7.35%
5 Year Fixed 8.20%

Has the bungee cord really kicked in? There certainly is a lot more confidence about at present and nothing leads us out of a recessionary environment better than consumer confidence.

We are not sure though and believe that our economic recovery is going to be a long and steady one (which will be for the betterment of all) rather than the bungee pulling us straight back up.

However, neither is the recent strong housing sales results a ‘dead cat’ bounce but we do need to remember that while we are seeing seasonally adjusted house sales volumes up just under 5% in July and over 34% on a year ago (the highest since November 2007) they are coming back from the massive lows of 2008.

Migration continues to be kind to our economy as well with another strong inflow in July of over 1500 people putting us at an annualised increase in population over the past 3 months of over 20,000. This certainly will assist in keeping housing demand up and drive a recovery. Again we stress this is being driven more by Kiwi’s staying put or returning home than a massive influx of new people to god’s own.

Of course the benefits of lower interest rates are also helping with the real advantage now starting to be felt across the country as consumers come off their previous 2 or 3 year fixed rates, a good 2-3 % higher than what they are able to re fix in for now. This freeing up of cash flow will assist to keep the confidence flowing through to our economy.

Of course the big hand brake in our recovery continues to be the pressure on unemployment rates which we saw increase from 5 to 6 percent in the June quarter. This is a big increase in a 3 month period and it is this uncertainty of jobs that is holding Mum’s & Dad’s back from taking ANY risks.

We have not moved away from our recommended borrowing strategy from last month, the real value still appears to be in the short term fixed rates of 6 months or 1 year which continue to sit around the 5.50% mark. Of course rates will not stay down at this level forever but we certainly feel this is a better option than locking on for the longer rates currently on offer in the 3-5 year bracket. While rates will go up over time it is unlikely that they will increase at such a rate that they will see you overall being penalised later for taking advantage of sharper rates now. One strategy we favour is keeping your payments at their previous high rate but locking in at the low 5.50% on offer, dramatically shortening the term of your mortgage.

What’s Hot
In these uncertain times we have more and more of our clients asking to have mortgage repayment insurance added to their loan to provide them with protection if something untoward was to happen to them. We have a full range of Insurers and products to provide this cover – Help your clients, refer them to us!

Deal of the Month
Borrowers with adverse credit are harder to set in today’s environment than in previous years but if you know the way around the criteria we can still get these deals set. Last month we helped a couple restructure their contract to remove one partner and got them into their first home in the remaining applicant’s name supported by a legal agreement protecting the removed partner’s interests – We deliver!

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Keith Cunningham Summer Reading List

Posted by Financial Pictures on August 24, 2009

Below an interesting reading list for the coming summer.

 

The only thing worse than not being able to read, is being able to read and not doing it. Mastery is a never ending quest for knowledge and wisdom. Below are a few of the books that we have been reading this summer….. ENJOY! 

 

Outliers: The Story of Success – By Malcolm Gladwell, Nov 2008

 
 

Manias, Panics and Crashes – A History of Financial Crises – By Charles P. Kindleberger, Robert Aliber, and Robert Solow, Oct 2005

 
 

Oh the Places You’ll Go – By Dr Seuss, Apr 1993

 
 

Reinvention: How to Make the Rest of Your Life the Best of Your Life - By Brian Tracy, Jan 2009

 
 

Where Have All the Leaders Gone? - By Lee Iacocca, Apr 2008

 
 

Training Camp: What the Best Do Better Than Everyone Else – By John Gordon, May 2009

 
 

Chasing Daylight: How My Forthcoming Death Transformed My Life – By Eugene O’Kelly, Sep 2007

 
 

Hand Book for Revolutionaries – By Noel Tichy, 1993

 
 

The 5 Competitive Forces That Shape Strategy – By Michael E. Porter, Mar 2009

 
 

The Fifth Discipline Fieldbook and the Dance of Change  - By Peter Senge, Sep 2000 

 
 

Selling the Invisible: A Field Guide to Modern Marketing – By Harry Beckwith, Mar 1997

 
 

Zag  – By Marty Neumeier, Sep 2006

               
The Purple Cow – By Seth Godin, May 2003

 
 

Financial Intelligence – By Karen Berman, Joe Knight, and John Case, Jan 2006


The 5 Dysfunctions of Team – By Patrick M. Lencioni, Apr 2002

 
 

Growing a Business - By Paul Hawken, Oct 1988


Little Red Book of Selling – By Jeffrey Gitomer, Sep 2004

    
Secrets of Closing the Sale – By Zig Ziglar, Oct  2004


The 100 Best Business Books of all Time – By Jack Covert, Feb 2009

       
Flow: The Psychology of Optimal Experience – By Mihaly Csikszentmihalyi, Jul 2008

              
Finding Flow: The Psychology of Engagement with Everyday Life – By Mihaly Csikszentmihalyi, April 1998 

          
Relaxation Response – By M.D. Herbert Benson and Miriam Z. Klipper, Feb 2000


Thank God It’s Monday – By Roxanne Emmerich, April 2009

                
With Winning in Mind – By Lanny R. Bassham, Nov 1996            

 
 

Entrepreneur and Small Business Problem Solver – By William A. Cohen PhD, Dec 2005  

      
How We Decide – By Jonah Lehrer, Feb 2009

            
Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts – By Elliot Aronson and Carol Tavris, Jan 2007

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Banking complaints

Posted by Financial Pictures on August 16, 2009

Posted in Home Buyers | Leave a Comment »

Surge in insurance against job loss

Posted by Financial Pictures on August 10, 2009

Nearly a quarter of Kiwis have income-protection policies. If you don’t have income protection or would like to review your insurance cover contact me anytime on 09 529 1115.

Economic hard times are driving significantly more New Zealanders to take out income-protection insurance, a new survey reveals.

AIG Life’s biennial Life Matters survey of 1000 Kiwis shows that 23 per cent have income-protection insurance, up from just 13 per cent two years ago.

It found a similar rise in trauma and critical illness insurance – 31 per cent of those surveyed have this protection, compared with 15 per cent in 2007 and 9 per cent in 2005.

The findings echo figures from the Investment Savings and Insurance Association showing that premiums collected from risk insurance products increased by 11.4 per cent in the year to March.

Mike Loftus, head of marketing for AIG Life, said New Zealanders had clearly become acutely aware of risk as the economy declined.

He said those surveyed rated redundancy as their major concern at present, ahead of any health risks.

However most insurers did not cover redundancy as part of their income-protection products, but rather as a component of mortgage protection insurance, he said.

This was because redundancy cover could become self-selecting, with those most at risk more likely to take it out.

AIG Life had also seen a rise in small business owners taking out key person insurance, he said.

“If they’re unable to continue working in their business, then the business is at risk of falling over, especially with the banks being quite tight on credit.”

Ralph Stewart, chief executive of rival insurer AXA, confirmed the flight to income-protection products.

But he also pointed out that most products did not cover redundancy, and in fact usually had a provision whereby the insurance was cancelled if the person was out of work for a certain time.

Concern about unemployment was making people more aware of the issues relating to sustaining their income, but “is that concern best satisfied by buying more income-protection insurance? No”.

The products could be complex, with a menu of options such as different stand-down periods and the nature of the medical conditions covered. “Clearly it’s a product that needs some advice wrapped around it.”

New Zealand Financial Planning adviser Greg Moyle said income-protection insurance should be considered as part of a comprehensive financial plan.

He had seen instances of it being oversold.

“The concern I might have is that people can sometimes be frightened into overinsuring and it can be expensive.”

If a person was so sick they could not work, their lifestyle would change dramatically and so therefore would their need for funds.

“How much do you really need, and that needs to be revised every few years as well.”

He said people should go for at least a 90-day stand-down period to reduce costs, and look into whether the product was tax deductible.

Source http://www.nzherald.co.nz/surviving-the-recession/news/article.cfm?c_id=1502812&objectid=10588257

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Interest Rate Outlook August 2009

Posted by Financial Pictures on August 3, 2009

Interest Rate Outlook August 2009

Current Interest Rates
Rates offered are the best of standard, carded interest rates available and do not reflect any discounts your Advisor may be able to obtain for your client. Rates correct as at 03/08/09.
Variable 6.30%
6 Month Fixed 5.39%
1 Year Fixed 5.49%
2 Year Fixed 6.20%
3 Year Fixed 6.89%
5 Year Fixed 7.90%

After a period of extended weakness the economy could be set for a rebound late in 2009 and through to 2010 as the country begins to prepare for the 2011 Rugby World Cup, although be prepared for a slow and gradual climb out of the fairly large hole we currently find ourselves in.

Make no mistake the country is still in recession but there are plenty of promising signs, this growth potential is being held down by a rapidly rising unemployment rate and while reduced mortgages rates and tax cuts have certainly helped our pockets, consumer spending remains very subdued as people warily eye their finances.

A stable base for growth is forming, house sales are up 50% from their lows as astute buyers respond to lower interest rates and strong investment yields now available, however still remain 30% lower than the highs of previous years. We expect this momentum to continue for the balance of the year and indeed accelerate slowly as building consents recover from the cellar they are currently in.

There is widespread talk of a shortage of housing which is the justification for house prices increasing. We are not so sure, while there are less houses on the market there is certainly no shortage of vacant land (outside of Auckland) which would drive prices up, as such while property in congested residential areas will see some gradual growth we still feel that the unwind of a lot of speculative land purchases during the last boom will see land prices remain flat for some time.

Aggressive competition for deposits by banks is keeping pressure on long term borrowing rates as banks look to get more long term money on their books. As such we believe that long term 3-5 year rates will continue to remain a good 1.5% above the attractively priced 6 month and 1 year rates. As such our recommended borrowing strategy is still to consider the 6 month or 1 year fixed rates as being of the best value. The challenge for consumers is to decide whether to roll every 6 months or fix for 1 year which is similarly priced but does not give you as much flexibility if you decide you want to fix for longer in the future. We recommend 6 months as the better option and let us take care of the hassle of re fixing for you!

What’s Hot
We now have 2 mainstream lenders back in the game lending above 80% LVR’s the good thing about that is that it allows us to offer a choice of taking the very sharpest interest rate and paying a one off Lenders Mortgage Insurance (LMI) Premium or paying no LMI and having the interest rate loaded by 0.35% – 0.50% depending on the LVR of the loan. – Help your clients, refer them to us!

Deal of the Month
We continue to be leading the market in assisting first home buyers, this month we has a borrower who had been retrenched form his job, found a new job in the same industry so we were able to use his redundancy payment as his 5% deposit on a house and fund the balance through one of our 95% lenders who were fine with the borrower as he displayed continuity of employment even though just in a new job.

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Swiss National Day

Posted by Financial Pictures on August 2, 2009

The Swiss
National Day
(German: Schweizer Bundesfeier; French: Fête nationale Suisse; Italian: Festa nazionale svizzera; Romansh: Fiasta naziunala Svizra) is 1 August. It is inspired by the mention of “early August” (primo incipiente mense Augusto) in the Federal Charter of 1291. It was first celebrated in Berne in 1891, marking the 600th anniversary of the charter. It displaced the formerly more prominent traditional date of the Rütlischwur, 8 November 1307. Based on that date, in 1907, the 600th anniversary was celebrated in Altdorf. In 1941, the 650th anniversary was celebrated.

Following a public vote on 26 September 1993, it was made an official national holiday in 1994. It is celebrated each year on 1 August with town-wide paper lantern parades, bonfires, hanging strings of Swiss flags and fireworks.

Switzerland is celebrating its 718 th anniversary on 1 August 2009. Year 1291 being the date referring to the creation of the country, although its independence was not held until 1648.

The day of independence is typically celebrated at a local, municipality level though certain events draw nation-wide attention. Since the mid-nineteenth century, the Rhine Falls near Schaffhausen has illuminated its 25 meter high waterfalls for special events. Beginning in 1920, the waterfall has been regularly lit for the national holiday and since 1966 is now lit only for this holiday. At the historic location of Rütli Meadow above Lake Lucerne, a representational celebration is staged in the location where the legendary pledge of alliance, the Rütlischwur is said to have taken place.


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Fundit Mortgage Auction

Posted by Financial Pictures on July 31, 2009

Fundit focuses on brokers

Online mortgage business Fundit is looking to ramp up its presence this spring targeting brokers and the large pool of refinance business.

The site was launched a year ago and has a panel of seven lenders who bid for loan applications put into the site.

Fundit chief executive, and former Mike Pero Mortgages chairman, Abby Foote says in the past year the business has been refining its service and streamlining the process for lenders as well as people submitting loan applications.

She says that Fundit will start a campaign at the end of August, or early September focussed on cutting out the middleman. This is similar to what Bank of New Zealand did when it pushed the line that it didn’t deal with brokers. Foote says the environment for this campaign is good as; Spring is usually an active period, there is $48 billion of loans up for refinance in the next eight or nine months, and the mortgage broking industry is going through a lot of change.

Currently Fundit’s lenders on its panel, and the two most active are BNZ and Kiwibank.

She says ultimately the company would like to get all the big banks on board.

One of the issues Fundit has had, like other people in the mortgage business, is low settlement rates. She says this is an issue the company is working on and it is about to start using the Sanderson Weir SwitchMe service to help it in this area.

SwitchMe is a documentation process designed to streamline the refinance process.

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Wife wins in court’s property shock – How you can protect YOURS!

Posted by Financial Pictures on July 19, 2009

4:00AM Sunday Jul 19, 2009

The bitter dispute featured some of New Zealand’s biggest legal names, including Anne Hinton, QC. Photo / Herald on Sunday

A landmark Supreme Court judgment has opened the way for wives to take a share of their husbands’ property – even though they owned it before the marriage.

A prominent Auckland family law barrister has described the decision as “shocking”, saying the woman has won a huge payout as a result of her performance of domestic chores during the 24-year marriage.

The court says the woman is entitled to almost half of the increased value of the couple’s farm, even though her ex-husband inherited it before their marriage.

The long-running dispute case – heard before four different courts – is expected to open the floodgates on a series of similar disputes.

The Supreme Court has agreed with the Court of Appeal the woman is entitled to a 40 per cent share of the increased value of her husband’s farm, even though he owned it before their marriage in 1979. They separated in 2003.

The woman argued that as the homemaker, her duties helped her husband focus on developing the farm and, later, a vineyard on the land.

At stake were two properties – the second was inherited by the husband in 1995, during the marriage.

The wife won at Family Court level, but lost in the High Court. For round three, the Court of Appeal said the wife was entitled to almost $560,000 for both properties. Both parties appealed to the Supreme Court – the husband said his wife was not entitled to any of that money; she said she was entitled to more.

“The argument for the wife was that her actions since marriage had freed up the husband to undertake work solely for the benefit of his separate property and that she had prevented the debt from reaching an unsustainable level,” the Supreme Court said.

“In addition to looking after the children and managing the household, she had earned over $300,000 from outside employment, all of which she had contributed to the household.”

The wife asserted had it not been for her actions the farm would have been sold to ease debt, and neither party would have seen the “spectacular increase” in the value of the property.

Barrister Anthony Grant has described the case as involving “the annihilation by stealth of separate property”. He says the case is “shocking” and “a stunner”, not necessarily because it was wrongly decided, but because people had not been aware that “indirect contributions” involving something as ordinary as household chores could convert a spouse’s separate property into relationship property.

“In a typical marriage where, say, the husband has separate property from an inheritance or a prior relationship he is now liable to lose it if his wife can say that her doing the housework helped him to increase the value of the property. While he was at his desk working on his separate property affairs and his wife was doing the dishes, sweeping the floor, feeding the kids, and so on – she was simultaneously taking the separate property!”

He says the case will have a major impact on all cases involving separate property.

The farm was worth $301,200 when the couple married, and about $1.5 million in 2005. Some of that increase was related to the development of the farm as a vineyard.

The Court of Appeal determined the relevant increase at stake was $747,800, of which the wife’s share was determined to be 40 per cent, or $299,120. She received a further $283,000 in relation to the other property.

The Supreme Court acknowledged that the “general purpose” of the Property (Relationships) Act provided for the sharing of property which either partner brought into or acquired during a relationship. “Property owned before the relationship is, prima facie, excluded from the sharing regime but can, in certain circumstances, become subject to it.”

This included when values of that property increased during a relationship. “The basic approach is that if the non-owning partner contributes to an increase in the value of the other partner’s separate property, that increase in value becomes relationship property and thus subject to the sharing rules.”

The Supreme Court upheld the 60/40 split for the husband and wife on the first property’s value increase. “We are not, however, persuaded that the court erred in declining to treat the parties equally.”

The Supreme Court said it seemed the husband’s contributions to the increase in value of the land were greater than the wife’s, and the split should stay 60/40 in his favour.

The bitter dispute featured some of New Zealand’s biggest legal names, including Anne Hinton, QC, acting for the wife, and Colin Carruthers, QC, for the husband.

Grant suggested three ways for spouses to avoid the loss of separate property: A Section 21 agreement that specifies who owns what before the relationship and ensures indirect contributions don’t affect that arrangement. Vesting separate property in a trust at the outset. Get a nanny or housekeeper do the housework. SEEK PROFESSIONAL ADVISE BEFOREHAND SOME MISTAKES CAN NOT BE FIXED. NOT EVEN AFTER 24 YEARS.

Lawyer Andrew Watkins told North & South magazine that the decision was “very significant”.

“It will certainly put the owner of the land on the back foot. It’s sending a signal to husbands, or people who have separate assets, to sign an agreement first. That’s the first and best thing to do.”

Source http://www.nzherald.co.nz/property/news/article.cfm?c_id=8&objectid=10585353&pnum=0

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Log of Lessons Learned Series Part V: OVERHEAD

Posted by Financial Pictures on July 14, 2009

In the late 1980’s, the real estate market in the Southwestern part of the US collapsed. As many of my friends and business associates were experiencing the inevitable catastrophic aftermath of one of the greatest real estate booms in the history of mankind, we collectively decided to record a log of lessons each of us learned.

We had made scores of millions in the preceding 6-7 years and subsequently had successfully lost every last penny we had, and then some. We truly had unmanageable debt loads, no cash or cash flow and personal liability which far exceeded the market value of our assets.

Of even greater significance was the hit our egos had taken. We had our identity wrapped up in our financial success. When the success vaporized, so did our sense of who we were and what our place was.

We were anxious to get this phase of our careers behind us, lick our wounds and get on with our lives, but we instinctively knew that if we weren’t careful, we would repeat the errors which caused the problem to begin with. We wanted to make sure that we accumulated twenty years of experience and not one year’s worth of experience twenty times. Without learning the lessons, we would be doomed to repeat them, which was an unacceptable outcome given the pain we were in.

Historians will tell you that history may not repeat itself, but it sure does rhyme. The economic reality of 2008-09 has many of the same characteristics of 1989-1991.  Imagine over 3,500 banks disappearing in a four year time period, which is what happened in the late 1980’s verses fewer than 100 banks in the current meltdown. Imagine commercial property being sold for 20% of replacement cost and rents for Class A office buildings being less than the taxes/insurance and Common Area Maintenance fees. This was our reality in 1989.

We wanted to be certain that we NEVER had to experience this kind of disaster again. The thinking was NOT that we could somehow control the economy or interest rates…. We can’t. But what we could control was the thinking and strategies that allowed us to get caught in the tsunami in the first place.

As you read the lessons collected twenty years ago, you might be tempted to say this doesn’t apply to me because I’m not in the real estate business. I can assure you the lessons are applicable regardless of the industry. You might be tempted to think these lessons don’t apply because you didn’t really have any debt or investments during this current crisis. The best time to learn the lessons is prior to making the mistakes.

Interestingly, most of us avoided repeating these mistakes in the ensuing 20 years…. Not because we were smart, but because the pain of the lessons twenty years ago was severe enough that we disciplined ourselves to avoid using our emotions to make what should be intellectual decisions. We established a set of rules and followed them maniacally. 

Over the next five weeks I will be sending a few of my favorite lessons learned in Strategy, Deals, Financing, Personnel, and Overhead. This is Part V of my new Log of Lessons Learned Series and the full series is now available on our website.

Herewith are a few of my favorite lessons on Overhead as collected during the week of May 23, 1989….

OVERHEAD

 

  • Stay lean even if you can afford to get fat. Keep overhead low!
  • Watch your cash VERY closely. Ask yourself, “Do I really need this?… Will this help me make more money?” Once you spend it, the cash is gone.
  • Each line item of your financials should be scrutinized on a continuous basis to make sure the money is being spent in a productive and prudent way.
  • Conserve cash, especially during the good times. Spending money to look like a big deal is not the same as being a big deal.
  • When you’re out of cash, you’re out of business. Cash is truly KING.
  • When the market shifts, you can’t cut overhead fast enough.
  • It is easy to over pay or beef up when the world is viewed from only an upside perspective.
  • Cut overhead early and hard. Pride and hubris kept us from cutting our overhead in a timely manner.
  • Fancy offices, hot cars, lots of staff and high overhead are signs of significance, not success.
  • Knowing your numbers, what it costs to run each aspect of your business and having timely information, is critical to success.
  • Focus on the costs of doing business and not just the revenue potential.
  • Bringing “consultants/outside services” in house (architects, land planners, engineers etc) is a bad idea. The temptation is to look for busy work to justify the overhead and when the market shifts, they are expensive to cut. Contract out as much of the work as possible.

By Keith Cunningham

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The Winner’s Bible Dr Kerry Spackman

Posted by Financial Pictures on July 13, 2009

WHY OTHER BOOKS DIDN’T CHANGE YOU -  AND THIS ONE WILL
You’ve probably read plenty of books which promised to turn you into a happy, rich and successful person. Books filled with brilliant ideas that were finally going to transform your life. However, if you’re like most people, you’ll find a year later not much has actually changed in your life. NATURE ISN’T BEST
Believe it or not, but the squares labelled A & B in the diagram are absolutely identical in colour and shading.
(Don’t believe it - then click here)

In the same way, your brain’s natural wiring often makes you do the ‘wrong’ things -even when you don’t want to.

The problem is that ‘knowing’ what to do and being able to do it are two entirely different things.
- Permanent change requires both the logical and the emotional circuits of your brain to be re-wired 
- Your brain is not a computer that can be re-programmed by simply running ‘different thoughts’ through your mind.

Formula 1 Neuroscientist Dr Spackman explains, with fascinating examples taken from real life, the tools he developed to transform the performance of world class athletes and corporate executives.

The Winner’s Bible is a riveting read that will show you how to rise above your natural limits

You see, your brain’s natural wiring isn’t optimal. It’s like many other things in nature. For example, tooth decay is natural while brushing your teeth isn’t. But it’s sure better to brush than having rotten teeth isn’t it?

The Winner’s Bible contains a comprehensive set of tools and step by step instructions that will allow you to rise above your natural limitations and get the very best out of every aspect of your life

RULES v TOOLS
There is an important difference between ‘Rules’ and ‘Tools’. An example of a rule might be, ‘Don’t eat chocolate bars for dinner’. That’s a good rule if you’re trying to lose weight. It’s a rule based on logic and you can only obey it by using will-power and self-control.

But rules hardly ever work on their own because they’re just too much hard work and they go against your nature. After all, that’s why you need a rule in the first place. It’s telling you to do something you don’t naturally want to. What you really need are Tools that change your natural desires so you don’t even want to eat that chocolate bar for dinner in the first place. That’s the sort of Tool that’s going to produce a permanent change in your life. Because when you’ve used it you’ll no longer fight against yourself. To use our kayak analogy – ‘your rudders’ will be aligned – and as a result you’ll achieve change almost effortlessly. In fact, that’s a common theme I hear over and over again from my clients. They can’t believe just how easy it was to finally make a permanent change after all those rollercoaster years of struggle and battle.

Let’s think a bit more about this idea of Mental Tools by considering what happens when you learn to use a chisel or a scalpel. You don’t master those sorts of Tools immediately but rather you become more skilful with them the more you use them. It’s the same with Mental Tools. The more you use them the more powerful they will become. This is the opposite of what happens with rules. You can learn a rule like ‘Don’t eat chocolate bars for dinner’ in a heartbeat. But learning a rule like that doesn’t actually help you very much does it?

After all, how many people are overweight because they didn’t know that eating burgers and fries every day was going to make them fat?

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